Snappy’s osprey hatch an internet sensation

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Snappy’s osprey hatch an internet sensation

Nearly two months after Snappy Sport Senter unveiled its “osprey cam” atop a 60-foot pole outside the Evergreen sporting-goods store, a pair of newborn ospreys are helping drive international traffic to the website.

Jon Lupton, an information technology employee at the store owned by his father, said viewers from 43 countries have logged more than 60,000 views of the website’s popular “Osprey Page” in the past month.

“People just have a kind of innate interest,” Lupton said. “We see most of our traffic, over 80 percent are returning views ... The osprey-cam definitely commands much of our page viewership.”

The clutch of three eggs has so far yielded two chicks, which like their parents, will be the subject of a naming contest in the coming weeks.

The two adult birds were named Duke and Duchess after the April naming contest brought in more than 600 votes from three countries and 30 states.

“We’ll do the same thing when we know how many chicks we have,” Lupton said.

His announcement of the first hatchling on June 7 brought a spike in web traffic, Lupton said, followed by a second birth on Thursday. He had been hoping that once Duchess moved out of the way, visitors to the site could catch a glimpse of a third tiny osprey, but a viewer on Monday confirmed the egg has yet to hatch.

Osprey watchers can view the live feed at www.snappysportsenter.com. For the next six to eight weeks, Lupton said it’s expected the chicks will remain in the nest.

While there has been a substantial increase in internet traffic since the osprey cam launched, he said he wasn’t sure how much of a boost it would provide for business.

“I’m not sure there’s a real tie from osprey-cam-to-dollar necessarily, but it’s definitely some good PR, a lot of good community involvement and support, and just being able to get our name out there and have it associated with something that’s a positive for the community,” he said.


Reporter Sam Wilson may be reached at 758-4407 or by email at swilson@dailyinterlake.com.

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